Put the “bling” back in your brand

Has your brand lost its freshness? Perhaps it’s been overtaken by the new direction your business is taking and you could do with a hand giving it a new lease on life.

If you are a larger business, perhaps you need help positioning your brand and keeping your marketing collateral aligned with your brand image.

You don’t have to throw away all the hard work you’ve already put into building up your brand. Reinvigorate it and put a fresh face on your business and your marketing communications with our Brand Refresh service.

1. Back to basics

Brand analysis

Our process begins with in-depth brand analysis. We look at where you are now, and where you want to be. How in-depth we go depends on how developed your brand already is.

We meet with you to determine:

• who your clients/customers (target markets) are
• what they think of your brand
• who your competitors are
• what they aspire to be
• what your unique selling point is
• how well you have been communicating it

We rely on your intimate knowledge of your own business, however we can also conduct market research to find the answers to these questions and other key business information that will assist us in reinvigorating your brand.

2. Time for a brand stocktake

Brand audit

Brand Refresh is about reigning in all your old, outdated materials and rejuvenating your brand by developing new ones that are aligned with your new image.

If your marketing collateral is as dated as your brand – you’re sending the wrong messages to your clients.

We conduct brand audits to find out whether your brand is consistent and what messages it is conveying, as well as exactly what your clients think of it.

3. Roll it out

Rebrand your collateral

Once we have a clear picture of the condition your brand is in, we can begin to re-design and roll-out any collateral you need revised.

Our main objective is to ensure all your business communications and marketing materials have a consistent “look and feel”. As with all our services, we can offer a single service approach or a package, depending on your needs.