When you start a business, deciding on a name and determining a “look and feel” that fits can be simultaneously exhilarating and exasperating.

How do you consolidate all those fantastic ideas into a single, unforgettable brand image?

Fresh Start branding is designed to ensure your business gets off to a flying start. While we offer all our services separately, this signature service delivers great value for money for anyone starting a new business or considering a major overhaul of their current one.

Contact us today to find out more about our branding services.

1. Begin at the beginning

Define the name and visual language of your brand

Whether you are creating something small or something destined for greatness – the same branding principles apply.

Sure you might get away with just whipping up a flyer or web site now without undergoing a proper branding process, but five years down the track, how will this ad hoc approach affect your how your business is perceived? What will it tell your existing and potential customers about who you are and how you operate?

Market Fresh can help you create a considered and unique brand name and visual identity. Or if you are already settled on a name, we can go straight into realising a unique brand identity for your business.

2. Build it up

Design your collateral

Once you’ve laid the foundation, you can build on it by designing and developing all the marketing collateral you need.

Market Fresh can design and roll-out your new brand by developing a full range of business materials and marketing collateral either individually or as a package.

Our Fresh Start branding service includes a package of all the basics to get you started and then lets you add to it over time, as and when you are ready.

The package includes application of your brand design to
5 key business materials:

• Business card
• Stationery (letterhead)
• Email stationery header
• With compliments slip
• Envelope

Here are some business stationery extras you might also like to consider producing:

• Presentation folders
• Catalogues
• Invoice shells
• Note pads
• Purchase order books
• Internal forms
• Price lists
• Receipt books
• Delivery dockets

We can also take care of all your business signage needs including:

• Outdoor signage
• Internal signs
• Banners
• Posters

3. Get it out there

Manage your print and other production

Protect your two most valuable resources – time and money – by allowing Market Fresh to manage your print and other production needs.

We have a range of excellent suppliers who consistently deliver high quality print, signage and promotional materials.

4. Be bold

Communicate your brand

The key to building a truly great business brand and being heard above everyone else, is to have a unified voice across all of your communication.

If your communications are fragmented or your messages inconsistent, your brand image and equity will be undermined, and ultimately so too will your brand value.

Once you’ve established your brand, Market Fresh offers a range of marketing communications and public relations services that help you strengthen your brand in the marketplace.

We specialise in developing magnetic web sites, unique newsletters and exciting brochures that connect your brand to your target market.

5. Protect your brand

Brand alignment + auditing

Just as important as promoting your brand, is protecting it.

Market Fresh can ensure your brand isn’t “watered down” over time by poor adherence.

We can help you to protect your brand by developing brand identity guidelines. This is a particularly valuable tool if your business has a number of different locations or is about to be franchised.

We also conduct brand audits to find out whether your brand is consistent and what messages it is conveying, as well as exactly what your clients think of it.