Look no further than online marketing

No other marketing format allows you to target your marketing campaign and measure your results, giving a clear picture of your return on investment.

Online marketing, or internet marketing, is really a range of marketing services revolving around the online community and incluces paid serach engine advertising, blogs, directory listings, ePR strategies and much more. 

The purpose of online marketing is to generate leads or sales. There are many different ways to achieve this and most industries are unique.

Paid search engine advertising or pay-per-click

Watch the difference - PPC ads can boost visits to your web site in hours, not weeks or months 

Traditional forms of advertising and marketing cannot provide your business with accrate metrics and statistics for individual campaigns. Online marketing is measurable and accountable, enabling you to accuarately measure your return on investment and to make changes 'live' to maximise the effectiveness of your campaign.

PPC can also be a cost-effective means of driving instant traffic to your website, because you only pay-per-click (PPC) on your advertisement.

Market Fresh works with online advertising professionals to create targeted PPC campaigns that will drive visitors to your web site. By using a professional service to target your advertisement your can ensure that the majority of click-throughs to your site are qualified leads.

You can also have unlimted keywords and phrases, which also helps you to test your keywords to refine your organic search engine optimisation.

Affiliate marketing

Looking for an online salesperson? Then affiliate marketing is for you. Affiliate marketing is a way of advertising (usually banner ads) your web site on another web site and, similar to PPC, you only pay when a click through or sale is made.

Web sites offering affiliate marketing programs usually place their ads in will be in a highly targeted environments, as it is in their financial interests for your to get click throughs. Once the potential customer clicks through to your website and either fills out a form or completes a sale, the affiliate receives commission.

Market Fresh can assist you in setting up affiliate marketing campaigns with web sites that are aligned with your site. Even if you want to set up your own marketing (you can quite easily create an account with an affiliate program and insert some code on your website), we can assist you in creating a memorable advertisement that will get your customers clicking.

We use and recommend the following affiliate programs for Australian businesses:

• ClixGalore
• CheckMyStats
• ClickBank (for ebooks)

e-newsletters, HTML emails & e-invitations

Without a doubt, email newsletters are an essential part of any successful online or traditional marketing strategy. Last year, email marketing returned an average of $48.29 for every dollar spent. That makes it the most cost effective form of marketing.

Email newsletters are an excellent way of connecting with your customers regularly and cost effectively, with the ability to provide them with relevant information, advice and tips, as well as update them with the latest news on your business, products and services.

Market Fresh specialises in deveoping custom designed e-newsletters, HTML emails and e-invitations. We can design a unique newsletter template that incorporates your brand and visual brand identity, as well as recommend or set up an e-newsletter service to manage your e-newsletters, including managing your customer email addresses.

We also offer custom email invitations that allow your clients to accept or decline your invitation with the press of a button. Printed invitations are a thing of the past, save on printing costs, save the environment and switch to an html email invitation for your next event.

We look after everything, including:

• custom template design
• managing your contacts
• viewer reporting
• personalising with your customers name
• opt-in subscription - no more spreadsheets to manage

Blogs

Blogs are a great way to build brand awareness and generate sales leads. By having a blog on your site and having an RSS feed from your site to let your customers know when a new blog has been posted, you can not only entice your customers to visit your site but also involve them in.

Market Fresh can help you set up and create your blog. Most importantly, we can help you write your blog, creating fresh and topical content relevant to your businesss and your clients.